This festive season, OOPSroops LLP. founded by Roopsha Dasguupta, presents Pujo-Z Checklist 2026: The Gen Z Festive Diary - a 50-day celebration of legacy, family bonds, experiences and the many things that make the festive season joyful.
The journey was officially inaugurated through the reveal of the campaign and the launch of the OOPSroops Pujo theme song titled ‘Shobar Best Hok’ on September 22nd, 2026, at The Bengal Lounge (6 Ballygunge Place) by Gen Z actor Angana Roy, blessed by veteran actor Sonali Gupta, representing the wisdom of the Baby Boomer generation, and supported by Ratan Dasgupta, guardian of OOPSroops LLP, representing the Silent Generation, along with numerous talented influencers of Kolkata.
From jewellery, fashion and gadgets to food, shopping and experiences, Gen Z creators are taking the Pujo-Z Checklist across Kolkata, bringing brands into their festive stories through a simple thought: Tradition Meets Tomorrow.
While generations may celebrate differently, the values that connect us remain familiar - family, relationships, kindness, culture and gratitude. At the heart of the campaign is the special song, ‘Shobar Best Hok’, with the belief that when we approach life with gratitude, seek the blessings of the Almighty and our elders, and celebrate with kindness, every occasion becomes a true celebration.
50 DAYS. 50 VIDEOS. A FESTIVE STORY IN MOTION.
Influencers / Creators on Instagram is curating daily content around the campaign song, festive moments and partner brands who become part of this authentic creator-led stories.
The bigger vision is BRINGING GENERATIONS TOGETHER through: OOPSroops’ JOY OF LIFE x Pujo-Z Checklist
The idea extends beyond Instagram through OOPSroops’ established Facebook show, Joy of Life, hosted by Roopsha. With 253 completed weeks and 30M+ views, the live interactive FB show brings generations together through conversations on well-being, positivity, mental health, relationships and family; live contests and prizes for participants.
As the festive journey moves from Durga Pujo to Diwali, Pujo-Z Checklist evolves into Z-Checklist, with GEN-Z Playlist serving as the generation connector. Music has always been a shared love across generations, making it the perfect bridge to bring everyone together. Through music and creator-led reels, the journey will capture the spirit of the festive season, from shopping and gifting to celebrations and priceless precious moments with loved ones.
OOPSroops is partnered by Senco Gold & Diamonds, RG Cellulars and Vastra Kuttimm; with 91.9 Friends FM as Radio and Media Bank as PR partner for Pujo-Z Checklist.
Together, our festive initiatives, with GEN-Z on Instagram and Joy of Life on Facebook unites all - celebrating a generation looking ahead while staying connected to the people, traditions and values that matter with the focus: Tradition Meets Tomorrow and heartfelt wishes:
“Shobar mukyhe thakuk hashi,
Shobar bhalo hok,
JIBONER CHECKLIST SHOBAR BEST HOK!”
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