Mumbai, India – For Ajay Sharma, cars have never been just machines. They have always been an experience, an emotion shaped by sound, speed, and design. What began as a childhood fascination with engines and their rhythm has now evolved into a larger vision, one that is redefining how automotive enthusiasts engage with their vehicles.
This vision took shape when Sharma joined hands with Krishnendu Banerjee to co-found Modhaus in 2025. The idea was simple yet ambitious: to create a space where performance, design, and sound come together seamlessly. Today, that idea has transformed into a growing name among car enthusiasts who seek more than just modifications, they seek transformation.
Building a Brand Rooted in Three Core Elements
At its core, Modhaus is driven by three defining pillars: Adrenaline, Aesthetic, and Acoustic. The brand focuses on enhancing a vehicle’s performance, elevating its visual appeal, and refining its sound experience, all under one roof.
From engine tuning and performance upgrades to interior and exterior customisation, and high-quality music systems, the approach is centred around hyper-personalisation. Each vehicle is treated as a unique project, designed to reflect the owner’s personality and expectations.
What further sets the experience apart is the opportunity for customers to engage with pre-modified vehicles. This allows them to feel and understand the transformation before making their own decisions—bringing clarity and confidence into the process.
Turning Challenges into Innovation
One of the defining moments in Sharma’s journey came through a project involving the Tata Harrier, an SUV that, at the time, had limited performance modification options in the market.
Instead of accepting limitations, Sharma chose to explore possibilities. Through repeated trials and deep technical analysis, he worked extensively on the vehicle’s ECU system. After multiple iterations, a breakthrough was achieved in collaboration with Superchips, resulting in a custom performance map that unlocked new capabilities for the vehicle.
The transformation did not stop there. The vehicle was further enhanced with performance upgrades, braking improvements, customised interiors, and carefully selected components to ensure a balance between speed, control, and design.
This project became more than just a modification, it became a proof of concept, demonstrating that innovation can redefine even the most challenging platforms.
From Individual Passion to a Growing Community
Beyond the workshop, Ajay Sharma has also built a strong presence in the digital space. Through his Instagram identity, ajayis___here, he shares his journey with a growing audience of over 33,000 followers.
His content captures real moments, from cold starts and custom builds to behind-the-scenes progress, creating a transparent and engaging narrative for fellow enthusiasts. Over time, this digital presence has evolved into a community that connects people who share the same passion for automobiles.
Social media, in this journey, has not just been a platform but a catalyst, helping transform a personal passion into a collective movement.
Driving the Future of Automotive Customisation
With a clear vision and a growing community, Sharma continues to push boundaries in the automotive space. The focus remains on innovation, personalisation, and delivering an experience that goes beyond conventional modifications.
As Modhaus continues to evolve, the mission is clear, to not just adapt to trends, but to create new benchmarks in automotive customisation.
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